From starting my first company in my teens, to building products in gaming, digital medicine, London and San Francisco, I've experienced the power of a product mindset for over a decade.
However, it was when I found myself facing my mortality that I started applying that mindset to creating the life I want.
In 2016, I was living in San Francisco when - out of nowhere - I found myself diagnosed with a life-threatening and ultra-rare blood disease.
It's called PNH, 1 in 1.3 million people have it and based on the data, it should have ended or severely limited my life.
Until the day I was diagnosed, I’d been lucky to never face death. It’s all around us but I’d never truly considered my own. And then, there I was, the healthiest I had ever been (from the outside looking in), whilst under the surface, a ticking time bomb.
Since my diagnosis, there have been a handful of times when I was convinced I was going to die.
In those moments, all I could feel was the fear that my life was over before I was “ready”.
That I was never going to get the "chance" to achieve my ambitions or discover what I was truly capable of.
That fear inspired me to make the commitment to create the life I want now and to as many people as I can reach to do the same.
That's when it dawned on me: what if we approached developing ourselves like we build successful products? With a mindset that inspires problem-solving, testing our assumptions and rapid iteration. What if I could harness a product mindset to create the life I want?
And so - as a product person does - I set about testing it. I began testing myself and harnessing the principles of product development to further my personal development.
At the start of 2017, I left my role at Big Health in San Francisco to go all in on this experiment.
It was in creating the space for clarity and asking myself deep questions that Unleash Your Extraordinary was born.
With the initial idea, I created a first version of the workshop and started sharing it with whoever would listen.
From the first, second, third workshop, the feedback was beyond my expectations. And - like the workshop itself - has only become more powerful since, with those who experience Unleash Your Extraordinary describing it as transformative and life-changing.
Now - many workshops and audiences later - Unleash Your Extraordinary has evolved into a group coaching program. So that, no matter where you are in the world, you can discover the mindset, method and support to create the life you want.