I've been building digital products for over a decade - as a founder in my teens, with my first company, GaBoom (a peer-to-peer video game swapping platform), then as a product manager building products in gaming, digital medicine, London and San Francisco.
It feels like I've grown up with a product mindset - a mindset that inspires the discovery of ideas, testing our assumptions and rapid iteration - although, it was only two years ago when I discovered the power of applying a product mindset to our personal development.
In 2016, I was living in San Francisco when - out of nowhere - I was diagnosed with a life-threatening and ultra-rare blood disease. One that, based on the data, should have ended or severely limited my life. I shared more on the experience of facing my mortality over on Medium.
Prior to my diagnosis, I had been lucky to never face death. It's all around us but I had never stopped to consider my own.
Since my diagnosis, there have been a handful of times when I was convinced I was going to die.
In those moments, all I could feel was the overwhelming fear that my life was over before I was “ready” - before achieving my ambitions; before discovering what I was truly capable of; and before having the courage to create my most extraordinary life.
It was that fear that inspired me to make a commitment: to create the life I want now and help others do the same.
Then it dawned on me: what if we approached developing ourselves like we build successful products? With a mindset that inspires the discovery of new ideas, validating our assumptions and rapid iteration.
And so - as a product person does - I set about testing it. I began running experiments, testing myself and harnessing the principles of product development, to further my personal development.
At the start of 2017, I left my role at a startup in San Francisco to go all in on this experiment - to really test if I can create the life I want. And I'm relieved to report, it's working...
When I left my role, I was armed with the desire to gain clarity on my ambitions (what my most extraordinary life looks like) and how I could help others unleash their potential. Driven by the fact that I refuse to feel the fear of believing I'm going to die with "one day" ambitions in the tank. And I never want anyone else to feel it either.
It was in creating the space for clarity and asking myself deep questions, that the idea for Unleash Your Extraordinary came to life.
With the initial idea, I created a first version of the workshop and started sharing it with whoever would listen - gathering feedback, testing my assumptions and starting the process of rapid iteration.
From the first, second, third workshop, the feedback was beyond my expectations. And - like the workshop itself - has only become more powerful since.
Those who have experienced Unleash Your Extraordinary describe it as transformative and life-changing. And we're just getting started.